Stoup Brewing
Packaging | Layout
Roles
Packaging Design
Illustration
Layout
Overview
Stoup Brewing is an award-winning brewery in Seattle’s “Brewing District” in Ballard and has been open since 2013. While working at Blindtiger Design, I worked on multiple projects with our clients at Stoup Brewing, including packaging design for Idaho Bound IPA and Oktoberfest 2022, creating a new layout for their commemorative steins and displays for this year’s event.
Deliverables & Timeline
Four weeks - July 2022 - August 2022
Packaging Design, Illustration, Printing Files, and Presentations.
Packaging Design
This illustration was taken from another Stoup label from a previous beer release. Our client requested that we use a prior illustration from another release and rework the imagery to reflect the state of Idaho. I updated the illustration layout and recolored it to give it a different tone and feel. It was an excellent exercise for color exploration!
Idaho Bound IPA 16oz can layout.
Advertising & Packaging
Working on top of the existing Stoup logo created by BlindTiger Design, I designed this addition below to be used for their Oktoberfest 2022 merchandise and promotional assets. I enjoyed this project's exploration phase, playing around with different layouts and german-style inspired fonts and adding a small illustration to the design to make Oktoberfest pop.
I worked off the existing logo to create a german inspired design for Stoup Brewing Oktoberfest 2022.
Oktoberfest 2022 commemorative steins.