Challenge
The craft beer industry in the northwest has been saturated in the last decade, with many craft beer companies growing and speaking to the newest beer drinker generations. How might we rebrand a well-known local beer company so that it stands out from leading competitors, appeals to a larger group of customers, and stay true to the original brand and loyal customers who have been drinking Pike beer for decades?

Solution
The objective of this rebrand was to create a cohesive and clean look across all platforms to align with their characteristics and appeal to existing and new consumers. The visual tone and design for Pike Brewing are minimal, classic, and refined to stand out and compete with other leading brands in this space. While working at BlindTiger Design, I joined the small design team to help build assets and deliverables to build off their recent rebranding for Pike Brewing.