ZooTunes
Art Direction | Illustration
Roles
Brand development
Art Direction
Illustration
Layout
Merchandise
Overview
The goal of this project was to bring a fresh new visual look to BECU Zoo Tunes concert event. I created a cohesive visual language for overall deliverables and captured the fun and playfulness of this event.
Challenge
This event features many different artists and attracts many people, from young children to people in their late 50s. In past years the appeal and feel of the event have fallen flat, and ticket sales have declined. How might we re-envision designs and appeal to the vast target audience?
Solution
This project’s visual design took inspiration from American graphic designer Saul Bass to give a modernized feel that would be approachable for adults and children—creating a cohesive visual language that captures the light spirit of the BECU ZooTunes concert events.
Deliverables
Logo system, Poster, environmental graphics, merchandise
Moodboard + Concept
The concept inspiration for my visual design was developed after research from past concert series, as well as the location of the event. I utilized a bright color palette and substantial blocks of color to convey a bold yet modern feel.
The Logo
Playing into the vibrant color palette and illustration style inspired the logo design. Using Hitchcock for the typeface, blocky and offset, gives the type a humanistic feeling.
Illustrations
Inspired by modern designers of the past was what drove the visual design for my illustrations for Zootunes. Using blocks of colors and raw organic lines to create a series of animals and instruments that are slightly quirky, vibrant, and humanistic
Art + Layout Revisions
The original project parameters for this project were to reproduce a poster for the Zootunes summer concert series with the timeline deliverables due within two weeks. After I stepped away from this project, I could return to it and work further on revising my illustration and poster layout. From there, I began building out other assets needed for this event. I completed my revisions and built a more robust branding package for Zootunes. The project was completed within eight weeks in total.
Zootunes Concert Series Deliverables
Merchandise
