Challenge

The Cannabis industry is riddled with many inconsistencies in names, labels, and language, not to mention the social stigma of being a cannabis user. As a result, buying cannabis can feel overwhelming and complicated. How might we make trying new cannabis easy, enjoyable and educational for consumers of varying knowledge levels?

Solution

Our goal was to develop and brand a cannabis product that removes the burden of choosing cannabis, allowing our consumers to learn about cannabis in a fun way that makes exploring new cannabis transparent and easy for our customers.

Concept

Standing out from its competitors, Florese celebrates the source of its ingredients and the impact it takes on our planet. We offer organic, sustainable, and discrete products that we firmly stand by. We care about how our products process from the growing to the packaging; we believe quality and sustainability are not a compromise but a must.

Visual Design

Florese visual identity represents a fusion of two styles- a clean, minimalist look mixed with blocks of color. The brand’s color palette is bright and soothing, with soft movements in the graphics to give a visual feel for the brand products. The color palette is vibrant and harmonious so that our products stand out individually yet are collaborative side by side.