Red Light Vintage
Branding | Art Direction
Roles
Brand Development
Art Direction
Layout
Motion
Tools
Indesign
Illustrator
Photoshop
AfterEffects
TImeframe
Eleven Weeks
January 2022-March 2022
Overview
Since 1996 Red Light Vintage has been a used clothing shop in Seattle, Washington. Red light carries a vast amount of vintage clothing from the last century, from 1930s formal ensembles to vintage Levi jeans and obscure metal bands. Locals of Seattle and tourists both love to shop at Red Light Vintage and Costume.
Challenge
The vintage clothing market has many top competitors, growing online stores, and an independent seller's market. With more people buying online, how might we use design to convey trust and loyalty to our consumers and stand out from the competitors?
Solution
The objective of this project was to create a cohesive and vibrant look across all platforms to align with their characteristics and appeal to existing and new consumers. The visual tone and design for Red Light Vintage are bold to stand out and compete with other leading brands in this space.
PROCESS
MOODBOARD + TONAL TERRITORIES
OUR LOGO
We created multiple logo variations so that the logo would be able to work well, from anything print advertising to social media posts. Red Light Vintage is looking to reach a larger audience, and being recognizable on all platforms is essential for their rebrand.
COLORS
CUSTOM DESIGNED PATTERNS
DELIVERABLES
SOCIAL MEDIA
ENVIRONMENTAL GRAPHICS
BRANDBOOK
