Oliver Bainbridge Island

Branding

Roles

Brand Identity
Art Direction
Project Management
Illustration

Overview

The goal of this project was to create a fresh brand identity for a new apartment community on Bainbridge Island. By working closely with the client, we ensured their vision was reflected in a welcoming, strong visual brand that fostered a sense of community.

Challenge

Designing a brand identity and naming a property on Bainbridge Island involved striking the right balance between the community’s values and a fresh, unique vision. The challenge was to align the investor's goals with genuine respect for the island’s rich history while building trust and respect from the start. The outcome was a brand that honored the island’s heritage and connected with both residents and stakeholders, setting the stage for the development’s future.

Solution

As the lead on this project at Thrive Communities, I worked closely with the developer, immersing myself in Bainbridge Island's culture and history through research and site visits. With the developer's deep connection to the island, I created a brand that reflected its present and past. I collaborated with the Marketing Directors and investors on naming, brand identity, and print collateral while partnering with the web designer to ensure consistent branding across platforms, appealing to both investors and the local community.

Deliverables

Brand Book including Logos, Custom Illustration Emblem, Custom Patterns, 2D Floor Plan Design, Print Collateral, and Signage.

Moodboard + Concept

The concept for my visual design was inspired by research and the development's location in Winslow, Bainbridge Island. Drawing from the surrounding nature and the nearby National State Parks, I built the brand identity around this core inspiration, creating a design that reflected the area's natural beauty and sense of place.

Logo + Wordmark

For the Oliver logo, I created a custom type inspired by historic National Park posters, incorporating slight imperfections to give it a humanistic, natural feel. This approach aimed to evoke a sense of authenticity and connection to the surrounding environment.

Primary Logo

Brand Book

The original project parameters for this project were to reproduce a poster for the Zootunes summer concert series with the timeline deliverables due within two weeks. After I stepped away from this project, I could return to it and work further on revising my illustration and poster layout. From there, I began building out other assets needed for this event. I completed my revisions and built a more robust branding package for Zootunes. The project was completed within eight weeks in total.

Deliverables

Merchandise

Environmental Graphics

Oliver Website

I collaborated closely with our web designer throughout the development to maintain a consistent brand identity across all platforms. Together, we ensured the client was satisfied with the final deliverables, delivering a cohesive and strong visual presence.